Gem City Grounds
Earthy | Timeless | Editorial
Gem City Grounds is an editorial magazine that I made in 2020 during the pandemic. With people being drawn to supporting small businesses, I felt inspired to create a guide that connects people to locally owned coffee shops in the Dayton area.
Branding
Editorial
Layout
Typography
Process
Branding Elements + Direction
The direction that I wanted Gem City Grounds to go in was towards a clean minimalistic editorial style layout.
Colors
Logo
Typography
Creation
This guide book was intended to guide people through the different local coffee shops throughout Dayton, Ohio using an editorial style book/magazine layout. I created this project in the wake of the 2020 pandemic when small businesses were hurting, shut down, or even closing up shop all together. My hope was that we could all find comfort in something as simple as a good cup of coffee.
Final design
This is the final design in print form, I wanted the final images to be clean, warm, and contrasted, so I took these myself.