Hailey petersen photo
Professional | Organic | Timeless
This project was for myself and my photography company Hailey Petersen Photography Co. I took on the monumental task of doing a design overhaul for every brand element that I needed to fulfill my job as a full time Photographer.
Branding
Web Design
Collateral Design
Photography
Process
Branding Elements + Direction
The direction that I wanted Gem City Grounds to go in was towards a clean minimalistic editorial style layout.
Colors
Logo
Typography
BRAND ELEMENTS
Arches
Line
Color
Photography
