Jacob’s Ladder rebrand

Eaton, Ohio
Clean | Professional | Bright

Jacob’s Ladder is a nonprofit based in Eaton, Ohio that aims to end childhood hunger one child at a time through a food resource program and weekend food security backpack program.

Brand Identity
Logo Development
Brand Elements
Web Design

Branding Elements + Direction

The Direction that I wanted to take this brand is more towards an established and clean feeling nonprofit.
I wanted the logo to be practical, versitile, and yet still fun and playful since Jacob’s Ladder is targeted at children in the community who are experiencing food insecurity.