Rural food insecurity
Inspiring Action | Problem Solving
This project addresses the issue of rural food insecurity, specifically for children, in Eaton, Ohio. There are currently 1/6 children in Eaton, Ohio that are food insecure, and this project addresses and confronts the current systems in place for food insecure children and how we can improve them through a design research approach and with a design solution,.
User Research
User Testing
UX/UI
Branding
Process
Branding Elements + Direction
The direction that I wanted Gem City Grounds to go in was towards a clean minimalistic editorial style layout.
Colors
Logo
Typography
Additional Elements
The Direction that I wanted to take this brand is more towards an established and clean feeling nonprofit.
I wanted the logo to be practical, versitile, and yet still fun and playful since Jacob’s Ladder is targeted at children in the community who are experiencing food insecurity.
The original logo was not much of a logo at
Photography
The Direction that I wanted to take this brand is more towards an established and clean feeling nonprofit.
I wanted the logo to be practical, versitile, and yet still fun and playful since Jacob’s Ladder is targeted at children in the community who are experiencing food insecurity.
The original logo was not much of a logo at all, as they did not have the resources to create a logo themselves